The power of social media lies in communication.
Every blog post, image, video, and comment can lead to a site visit and eventually a conversion.
Building your followers on social media improves conversion rates, and the more followers and fans a business has, the higher the trust and credibility of the brand.
Several studies have shown that social media has a 100 percent higher lead-to-close rate than outbound marketing.
Furthermore, promoting your business on social media is not a significant investment. As little as 6 hours per week invested in social media marketing increased traffic for more than 84% of participants (Social Media Examiner sixth annual report).
